skip to main | skip to sidebar

Simon Dee


Everything should be made as simple as possible, but not simpler. - Einstein
simondee1@gmail.com

Sep 27, 2011

Consumers emotionally connect with brands

"Consumers emotionally connect with brands when the brands repeatedly provide something that the consumer wants, desires, or needs."


Go to Fastcompany:
How Starbucks Transformed Coffee From A Commodity Into A $4 Splurge

No comments:

Post a Comment

Newer Post Older Post Home
Subscribe to: Post Comments (Atom)

Blog Archive

  • ►  2014 (4)
    • ►  November (1)
    • ►  October (2)
    • ►  May (1)
  • ►  2013 (1)
    • ►  September (1)
  • ►  2012 (3)
    • ►  May (3)
  • ▼  2011 (4)
    • ▼  September (3)
      • Consumers emotionally connect with brands
      • Samsung TV should add Kinect Style control
      • Demand Creation / 4 Dimensions of Improvements
    • ►  May (1)
  • ►  2010 (25)
    • ►  July (4)
    • ►  June (18)
    • ►  April (3)
  • ►  2009 (26)
    • ►  December (2)
    • ►  November (1)
    • ►  September (1)
    • ►  August (1)
    • ►  July (2)
    • ►  June (12)
    • ►  April (4)
    • ►  March (2)
    • ►  January (1)
  • ►  2008 (4)
    • ►  December (2)
    • ►  May (1)
    • ►  April (1)
  • ►  2007 (5)
    • ►  August (5)