Consumers emotionally connect with brands

"Consumers emotionally connect with brands when the brands repeatedly provide something that the consumer wants, desires, or needs."


Go to Fastcompany:
How Starbucks Transformed Coffee From A Commodity Into A $4 Splurge

Samsung TV should add Kinect Style control

This story confirms that Samsung TV should innovate around its TV ecosystem by adding Kinect style feature for TV navigation and menus before Apple TV wows us again.

http://www.cnet.com/8301-17918_1-20108924-85/with-bada-os-samsung-could-be-eyeing-smart-tvs/?part=rss&subj=news&tag=2547-1_3-0-20

Demand Creation / 4 Dimensions of Improvements

"A product's launch is merely the first step in a series of attacks upon the indifference of the market. On launch day, great demand creators jump into the next phase by asking themselves: How fast can we get better? While rivals might focus on technical improvements, demand creators know that there are at least four dimensions of improvement that matter: Technical (performance, design, capacity), emotional (see "Magnetic," above), affordability (productivity enhancements, lower price, better value), and content (new add-ons, plug-ins, deeper library)."

http://www.fastcompany.com/1777201/the-six-secrets-of-demand-creation?partner=rss&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+fastcompany%2Fheadlines+%28Fast+Company+Headlines%29

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Simon