a shift is happening from institutional trust to peer trust.
"people have reverted to old market behaviours that involve trust - swapping, sharing, renting, bartering"
Sep 24, 2013
May 10, 2012
Thought for the Day
- The web is crucial because that is where people mentally exist
- Need an emotional connection to the music and not the device -- forbes
- Establish an emotional connection to the biobank solution and not the tool
- Community Management
Sep 27, 2011
Consumers emotionally connect with brands
"Consumers emotionally connect with brands when the brands repeatedly provide something that the consumer wants, desires, or needs."
Go to Fastcompany:
How Starbucks Transformed Coffee From A Commodity Into A $4 Splurge
Subscribe to:
Posts (Atom)