Dec 23, 2009

Simple as possible

Einstein quote: "Everything should be made as simple as possible, but not simpler."

Dec 3, 2009

Study: Computers Don't Save Hospitals Money



http://www.businessweek.com/technology/content/nov2009/tc20091130_048605.htm

Dr. Himmelstein is right about his findings that IT projects in general failed the healthcare system. Many studies have shown that 70% of IT projects fail due to lack of end users participation is designing the system from ground up. Most IT projects are designed by Information Architects (whatever that means) who have no hands-on experience as a doctor, nurse or patient so from the start it is due to failure. Bruce Nussbaum, editor of Businessweek Innovation has a lot to say about this since he understand how we need a human centered design strategy to solve day to day problems including our health care system. As a summary, IT is just a tool like a hammer and our goal is to make healthcare system efficient and provide quality care to patients. There are a number of ways to accomplish this goal and IT is just one tool that can help solve the problem if design properly.

Nov 17, 2009

Dressing Like Your Customer

Companies have tremendous potential to gain more market share in the US by connecting more with their North American customers. It is not by market research or focus groups that we get to know our customers. It is by....

Dressing Like Your Customer

If you would like to know what your customer wants, we need to dress like them.  If we continue to dress with our business suit, how do we design products and services for mountain climbers, basketball players, single working moms with 2-3 kids......  So look and think like your customer by dressing like them and you will know what your customer needs.

Sep 21, 2009

Smart Design/Femme Den holistic design

Smart Design/Femme Den 's  holistic design

From their blog:

Warmer Values represent a more holistic design approach that views tech products (or any product for that matter) through the lens of:

  • how it fits into her life
  • how it affects the people in her life
  • how new technology must have a reason for being
  • how the product creates personal meaning

Aug 28, 2009

Zen quotes


"In the beginner's mind there are many possibilities, but in the expert's mind there are few" 

"The simplest way to achieve simplicity is through thoughtful reduction.