Getting the Job Done

As the words of marketing guru Ted Levitt "People don't want a quarter-inch drill; they want a quarter-inch hole."  

We should keep this in mind when we deliver products and services to our clients/customers.

Give examples on how you provide the following actions to your customers:

Solving a Problem
Filling  a Need

Samsung or LG should Buy Palm WebOS

Palm, the maker of much heralded Palm Pre but lack the marketing
splash when it debut last week is in financial crisis. They were only
able to sell 50,000 phones during the opening weekend. The market cap
for this company is about 1.9 Billion US but this can be had for less.

Besides a nice hardware, the new OS called WebOS is considered on par
with the iPhone in user interface and technical sophistication. In
order for Samsung or LG to penetrate the smartphone market in Europe
and North America they need a software platform that can match that of
the iPhone.

BTW. Palm is now mostly run by ex-Apple employees including their
current CEO Jon Rubinstein (ex VP of Hardware Engineering at Apple)

Less is Better

In this world of full of information, it is imperative that we get to
the point when we speak to others.

Google's elevator pitch:
"access to the world's information in one click" (eight words).

Car Dashboard as an Open Platform for Korean Automakers

Korean car companies should start partnering with companies outside
their fields to create a truly amazing product (Hint: Samsung and LG)
or risk being replaced by brands from China and India. Today's
competitive market calls for innovative thinking similar to what Ford
and Mirrosoft did with the Sync System. That system is a good start as
a platform. Today's car is no longer just a car as we know it but
needs to cater people's lifestyle.

Think about the service model in iPhone. The car dashboard can be a
platform for developers to develop applications to meet the customer
varying needs.

Korea as a Role Model for Sustainable Living

South Korea has a lot to offer to the world as a role model for sustainable living. The government is willing to adopt new changes that can better the life of her citizens. Not only are urban planning first class but the standard of living is one of the highest in the world (if not the best in the world).

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