The Origin of Apple's Design

You can clearly see the similarities of the design philosophy for both companies since Jon Ives follows Dieter Ram's ten commandments of design.



More on Dieter Rams:

http://en.wikipedia.org/wiki/Dieter_Rams

Design is how it works

"Most people make the mistake of thinking design is what it looks like… People think it's this veneer – that the designers are handed this box and told, 'Make it look good!' That's not what we think design is. It's not just what it looks like and feels like. Design is how it works."

If design is how something works, as Jobs says, then good design is something that works well.

Less, but better

2009 Interview with Dieter Rams

Coincidence?

Read from Gizmodo

Good design is

Good design is innovative.
Good design makes a product useful.
Good design is aesthetic.
Good design makes a product understandable.
Good design is unobtrusive.
Good design is honest.
Good design is long-lasting.
Good design is thorough down to the last detail.
Good design is environmentally friendly.
Good design is as little design as possible


By http://designmuseum.org/design/dieter-rams