Bridge Business with Design

The Brand Gap

Trust comes from Simplicity

This is a great post by Alex Payne

"Simplicity in Hardware and in Software

Trust comes, in part, from simplicity. When something is simple, it's possible to understand it in fullness. When you understand a thing, you can trust it. Simplicity and modern computing are at conceptual odds, however."

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The Origin of Apple's Design

You can clearly see the similarities of the design philosophy for both companies since Jon Ives follows Dieter Ram's ten commandments of design.



More on Dieter Rams:

http://en.wikipedia.org/wiki/Dieter_Rams

Design is how it works

"Most people make the mistake of thinking design is what it looks like… People think it's this veneer – that the designers are handed this box and told, 'Make it look good!' That's not what we think design is. It's not just what it looks like and feels like. Design is how it works."

If design is how something works, as Jobs says, then good design is something that works well.