Companies have tremendous potential to gain more market share in the US by connecting more with their North American customers. It is not by market research or focus groups that we get to know our customers. It is by....
Dressing Like Your Customer
If you would like to know what your customer wants, we need to dress like them. If we continue to dress with our business suit, how do we design products and services for mountain climbers, basketball players, single working moms with 2-3 kids...... So look and think like your customer by dressing like them and you will know what your customer needs.
Nov 17, 2009
Dressing Like Your Customer
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